Powering online trade-ins for anything, anywhere.

At SELLIT9, we are reimagining how people unlock value from what they already own — with flexible trade-in technology, higher offers and fast payouts

*Verified Google reviews, updated regularly
Two men smiling, one with gray hair and black jacket, the other with dark hair, beard, and gray jacket, standing closely with arm around shoulder.

$Millions in Trades.
Thousands of Happy Users.

Thousands of happy users, verified feedback, and a growing trading community.
5.0

Loved by our customers

250+
Verified 5-star Google Reviews.

A trade happens on SELLIT9 every

15 Minutes
Daily trades happening.

Thousands already trusted us.

2,800+
Trades successfully completed

Total value of trade-ins initiated

$4.6 M+
Since Nov 2024

Trusted by investors

$1.9 M
in Funding
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About us

From clutter to currency. Unlocking Instant Liquidity.

After five moves in ten years and a garage full of old stuff with value that ended up in a landfill, we recognized a real problem and a clear opportunity. What started as personal frustration became a mission to help people unlock the hidden value in what they already own.

SELLIT9 is the software layer that powers trade-ins. We make it easy to turn used items into instant cash, store credit, or loyalty rewards. No listings. No haggling, no operational lift. Just speed, trust, transparency, and great tech.

Meet the Team Building SELLIT9

We’re a lean team building smarter trade-in tech. From product to payout, we make it easy for people to unlock value and for merchants and brands to drive growth.

Explore Careers
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Josh Guttman, CEO

Toronto, Canada

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Oswaldo Alvarez, CTO

Toronto, Canada

LinkedIn logo consisting of the word 'in' inside a rounded square.
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Help Us Build the Future of Trade-Ins

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Solving a global problem

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Real ownership from day one

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Tech that unlocks real value

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Mission-driven founders & team

How We Work

Our Core Values

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Speed with purpose

We move fast, but not with haste. Every sprint, release, and decision is grounded in data, learning, traction, and value creation.

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Ownership over titles

We lead with action, not hierarchy. Everyone is trusted to take initiative, make decisions, and move the business forward.

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Transparency

We share openly and respectfully. Clear communication and honest feedback keep us aligned and moving forward.

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Mission over ego

From clutter to currency is more than a tagline. It’s about building with care, reducing waste, and creating lasting impact.

Start Your Trade-In!

Sell your tech